Laura A. Schoppe
Chief Commercialization Officer Fuentek: A TechPipeline Company
Explore methods for setting reasonable benchmarks for your tech transfer office’s performance based on linear peer data comparisons
$197.00
When comparing your tech transfer office’s funding, spin-out, disclosures and licensing data to other universities, it’s only fair to compare apples to apples.
For example, if your university’s research expenditures are $50 million, comparing it to a TTO whose spending is $500 million doesn’t give you an accurate picture of your relative performance. Meaningful benchmarks and metrics are born from “normalized data” – data derived from peer sets – analyzed and drilled down to provide you with a panoramic view of where you are, where you’d like to be, and how to get there.
Any meaningful comparison requires normalizing data to ensure consistency in identifying strengths and vulnerabilities in areas such as funding, patents, licenses, revenues, staffing, start-ups, and more. And now, when many TTOs are faced with harsh budget cuts, this kind of analysis can help pinpoint and validate where adjustments are needed, as well as offer critical evidence of the impact on commercialization efforts. These measures can also provide TTOs with the data needed to convince administrators they require more resources if they are expected to help the institution attain new, lofty objectives.
We’ve teamed up with Laura A. Schoppe, President of Fuentek, LLC, and current chair of the AUTM Foundation board, to present this highly detailed webinar that will explore methods for setting reasonable benchmarks for your TTO’s performance based on linear peer data comparisons.
During this one-hour session, Ms. Schoppe will provide you with immediately useable strategies for establishing or improving your benchmarking efforts and developing metrics that accurately reflect your TTO’s performance relative to peer institutions.
Fuentek provides comprehensive technology-related consulting services for leading university, government, and corporate decision makers around the world. Fuentek’s experienced consultants have a broad range of technical expertise, real-world business experience, and unparalleled communications capabilities. The company meets the specific needs of each client, with a commitment to being value-added in its innovation management, strategic consulting, branding and marketing, deal-making, market research, and training services.