Employing Metrics in Technology Transfer and University-Industry Engagement

In a perfect world, the metrics used to gauge the performance of tech transfer and industry engagement offices would clearly identify areas of strength and improvement while also pinpointing weak spots needing extra attention. The data would provide a meaningful assessment of both how you’re doing and how to get better, and also offer a fair report card on your team’s effectiveness in achieving a set of well-defined goals.

But that perfect world is often not the reality for many offices, whose metrics may seem less than meaningful and less than fair. Are strictly financial metrics an accurate reflection of your office’s broader contribution to the university? Is goal setting and achievement really within your control? Are data normalized so your results and judged against true peers? While disclosures, licenses, start-ups, partnerships, and research dollars will always factor in, what other metrics can give a fuller picture of activity and impact?

To help you assess and refine your performance measurement and metrics, we’ve curated Employing Metrics in Technology Transfer and University-Industry Engagement, a three-session collection of distance learning programs filled with expert guidance on how to improve the way your office’s activity and results are tracked, analyzed, and judged.

View these valuable programs throughout your organization without limitation, whenever and wherever the need arises

Order today for just $357 (more than $230 off these programs priced separately) and you will receive the digital package — streaming on-demand videos with closed captions — along with all program materials prepared by our expert panelists.

Here are some brief details of each program in the collection – click on the titles for more in-depth program and faculty details:

Session 1: Setting TTO Performance Benchmarks Based on Comparable Data Sets of Peer Institutions

In this how-to program, Laura Schoppe, President of Fuentek, LLC, provides immediately useable strategies for establishing or improving your benchmarking efforts and developing metrics that accurately reflect your TTO’s performance relative to peer institutions.

• Evaluating data to identify the most meaningful performance benchmarks
• Selecting the appropriate datasets for peer and aspirational analysis
• Normalizing and interpreting the data
• Leveraging the data for planning and influencing/educating stakeholders

Session 2: Non-Monetary Metrics that Every TTO Should be Tracking: Measuring Your Collaborative Culture

Too many TTOs have tunnel vision when it comes to metrics, seeing only licenses, revenues, patents, start-ups and other “hard” measures as important to track. These are certainly critical, but the singular focus on monetary metrics risks losing focus on many of the factors that underlie those more tangible results. One office that measures and showcases non-monetary metrics is UNeMed, University of Nebraska Medical Center’s TTO. They’ve emphasized these functions as part of their collaborative culture and tied them to specific financial results.  

In this thought-provoking program, UNeMed’s Michael Dixon and Joe Runge discuss how their office metrics promoting a collaborative culture that provides the foundation for increases in disclosures, partnerships, funding, and start up creation while building a diverse talent pool. You’ll learn the details behind how they:  

• Measure Culture
• Measure Recruitment and Retention
• Measure Collaborative Opportunities

Session 3: Metrics and Benchmarking for University Corporate Engagement: Breaking Down Silos to Gauge Performance

In this detailed, practical program, Brad Fravel, MBA, PhD, of Virginia Tech provides an extensive roadmap to bringing your corporate engagement efforts into a more cohesive, holistic strategy and gathering, organizing, and reporting the data you need to gauge the effectiveness of those efforts, report on your progress to stakeholders, and point you to areas needing improvement. He covers:

• How to identify and meet corporate needs across campus
  • Research partnerships
  • Land development agreements
  • Entrepreneurship support/mentoring/peer support
  • Recruitment
  • Philanthropy
  • Start-up support
• Breaking down silos for holistic engagement
• Breaking down data silos
• Cultivating and growing industry relationships
• Tracking and using data to support your engagement efforts:
  • Key metrics and KPIs
  • Getting the data across multiple systems
  • Key reports for stakeholders
  • Key reports for internal benchmarking and performance improvement
  • Key reports for industry partners

With your purchase you receive:

• On-Demand Video access with closed captions to all programs (unlimited viewings for you and your office)
• Access to all of the original program materials including slideshows and handouts for attendees

Program Leaders