Market Research

What you will learn:

This lesson describes the steps in performing market research on new inventions.

• Understanding the market
• Developing keywords
• Sources of information
• Interpreting the results
• Using AI for market research

Market research helps determine if a new invention is truly innovative and if the market dynamics are likely to provide a return on investment. This lesson discusses how to leverage patent landscape data, web-based market data, and primary sources to understand the trends, size, and players to help make informed technology disposition decisions.