Value Chain

What you will learn:

This lesson breaks down the concept and structure of a value chain as a tool for technology commercialization.

• Components of a value chain
• Leveraging the value chain for the commercialization strategy
• Understanding vertical and horizontal integration

The value chain can help identify the best companies for licensing and if there are influencers that may be impactful in a marketing campaign. This lesson will provide a basic understanding of the value chain, how to construct it, and what to look for.