Topics covered include:
Customer Discovery: Going beyond market research to:
- Identify your market
- Find and solve your customers’ pain points
- Learn how to engage customers with face-to-face contact
- Identify your invention’s price point
How customer discovery will:
- Conserve your time and financial resources
- Advance and/or kill technologies rapidly
- Make your inventions more attractive to licensees
- Redirect research based on customer discovery findings
One of the most critical challenges in managing your IP portfolio is ensuring your technologies actually have a market to sell to. Unfortunately, most TTOs have limited resources and budgets, causing a backlog of cases that can eat up patent dollars before you have a chance to analyze their true potential.
Identifying if an invention has a market — and if it does, how to best engage with those customers — doesn’t have to break the bank. There is a time- and cost-conscious method called customer discovery — a process that’s being used by tech transfer offices at Auburn University, Georgia Tech, and others. This method is proven to provide a solid “go” or “no go” decision while cutting down the product pipeline “transit time” by up to two-thirds, so you can vet more technologies and focus more resources on the winners.
We’ve lined up a veteran of the customer discovery process to provide detailed guidance on implementing the process within your university. Georgia Tech’s Paul Freet will reveal the theory behind customer discovery and how to put it to work at your TTO.
