Program agenda:
- Internal marketing methods:
- Outreach efforts: Education, training, and coaching to create an army of lead generators and IP cheerleaders
- Tapping fellows and interns to assist in marketing tasks
- Active marketing and innovation harvesting strategies
- External marketing efforts:
- Best practices for efficiently and effectively utilizing social channels
- Creating and managing IP portfolios connected to marketing activity
- Maximizing your website real estate to capture prospect leads
- Enhancing faculty’s role in lead generation
- Inter-institutional co-marketing opportunities
- Utilization of CRM systems to manage contacts, leads and prospects
- What’s working and what’s not
- Introduction to the future of AI’s role in IP marketing
In a perfect world, every tech transfer office would have a dedicated marketing staff spending all day reaching out to prospects, crafting clever promotions and social media posts, building faculty relationships, and creating a funnel of licensing opportunities.
But it’s not a perfect world and most TTOs are saddled with understaffed offices, forcing these tasks upon already maxed-out licensing and technology managers whose main focus is evaluating, protecting and commercializing IP. Finding the time to build relationships with potential licensees, partners, and VCs is tough at best, and adding marketing – which can seem like a second job – often brings licensing staff beyond max capacity. The main tasks of protecting and licensing IP get diluted, and staff morale sinks.
We’ve tapped four technology marketing experts who understand the struggles of a slim-to-none marketing budget — and yet are producing great results. The key? Relationships, communication, interns, trainees and fellows, and a little help from AI.
Our team of presenters tap into their vast wealth of knowledge and their proven strategies for “doing more with less” to bring you this insightful program.
Key benefits:
- Turn faculty into lead generators
- Harness the power of interns, trainees, and fellows
- Use AI to create promotions that provide results
- Gain efficiency and prevent burnout
- Improve marketing results without adding to your budget
