Strategic Use of AI Tools for Marketing University Technologies

Program agenda:

• Overview of machine learning, deep learning, and generative AI tools, describing their unique strengths and applications in various marketing contexts
• Specific methods, tips, and tricks for integrating AI tools into your marketing strategy
• Real-time illustration of AI-assisted marketing at work
• AI tool selection for specific IP marketing tasks
• Mastering prompting techniques with tools like ChatGPT
• Iteration with AI tools to improve marketing output
• Ethical and IP protection considerations when using AI tools

Explore the expanding landscape of AI tools and learn to use them effectively to enhance your TTO’s marketing while saving time and slashing costs

TechPipeline has secured an international panel of experts to provide a crash course in the effective use of AI tools for marketing university technologies. You’ll gain a solid understanding of the tools’ capabilities, limitations, and potential dangers while building your know-how and skills in selecting and applying AI tools to effectively meet your IP portfolio marketing challenges.  Please join D’vorah Graeser, Jericho Wilkerson and Peter Bittner for this practical 90-minute program: Strategic Use of AI Tools for Marketing University Technologies.

During this program you’ll learn best practices for strategic integration of AI tools into your TTO’s marketing strategy. You’ll learn the nuances of each tool’s capabilities, get critical guidance on assessing costs versus benefits, and build your skills in using AI systems to rapidly generate high-level marketing in a fraction of the time and effort typically spent. Our panel will also help you ensure compliance with IP and data security standards.

Key benefits of attendance:

1. Master prompting techniques via live examples during the webinar
2. Learn to fine-tune and improve marketing output
3. Select the optimal tool from an expanding marketplace
4. Craft compelling marketing copy, save time, and reduce costs
5. Ensure your IP is not exposed

Get the expert guidance you need to select the right AI tools for your organization and apply those tools most efficiently and effectively to address your TTO’s marketing challenges.

Program Leaders