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Marketing University Innovations: Strategies to Revitalize and Expand a High-Touch, Low-Tech Approach that Gets Results

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What’s included

Access to the on-demand video with closed captions and presentation materials.

This program will show you how to take an active marketing approach using emerging tools to connect potential licensee/collaborators to their technologies

$197.00

Here is a brief look at the agenda:

  • How to actively identify potential partners and licensees
  • Expanding your ecosystem with non-traditional contacts: law fims, accounting firms, real estate brokers, and other referral sources
  • Go to where the partners are – don’t wait for them to come to you
  • Think beyond your TTO’s website and build your contact network
  • Examples of the NCI Invention Development & Marketing Unit’s strategies, successes, and lessons learned

The world is changing rapidly, and it has become increasingly clear that TTO marketing strategies must change as well to match new ways of working and new ways of communicating. However, in the tech transfer world personal networks and high-touch contact still matter, and chasing the latest technology-driven marketing tools and strategies often just nibbles at the margins.

While the art of making the personal connection appears to be losing ground to technology, the old “contact sport” maxim still holds true – but the “old” can and should become new again.

To make your innovations stand out and attract more high-quality licensees, partners, and funding sources, tech transfer professionals must pursue new ways to connect with their audience using a personal touch, in-person engagement, and story-telling.

The National Cancer Institute’s Invention Development & Marketing Unit (IDMU), which sits within the NCI’s Technology Transfer Center (TTC), is a unique unit with a singular focus: MARKETING. IDMU is making great strides using an active person-to-person approach to create awareness of technology licensing and collaborative opportunities, and it is expanding that approach by targeting non-traditional entities that don’t know these opportunities exist.

To help you learn from and tap into their successes, we’ve enlisted Joseph M. Conrad, JD, PhD, Senior Technology Transfer Manager at the National Cancer Institute, to present this detailed, strategy-filled program.

Program Leaders

Senior Technology Transfer Manager National Cancer Institute Technology Transfer Center Invention Development & Marketing Unit

What’s included

Access to the on-demand video with closed captions and presentation materials.

This program will show you how to take an active marketing approach using emerging tools to connect potential licensee/collaborators to their technologies

$197.00

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