LinkedIn is the social medial channel for TTOs and industry engagement offices, and those who use it to its maximum potential will harvest invaluable business connections.
But it’s much more than just hitting the “connect” button. While many TTOs and engagement offices rely on LinkedIn as a part of their marketing and communication plans, very few actually have studied and learned how to optimize its impact and reach – and results. That’s where this two-part distance learning workshop comes in. By applying the lessons from this impactful two-part video workshop, you’ll grow your connections, improve impressions on your posts, and create real, engaging conversations with potential partners, investors, licensees, colleagues, and more.
We enlisted the foremost LinkedIn expert in the tech transfer field, Tamir Huberman, CIO and Head of Marketing at Yeda, the technology transfer arm of the Weizmann Institute, to lead this detailed series totaling three hours of intensive training. During his strategy-packed workshop, you are encouraged to open your LinkedIn profile and apply the lessons in real time.
Here are details from each session’s agendas:
Session 1: Mastering Your LinkedIn Profile – Key Elements for Impact
Explore the essential elements required to establish a robust presence on this platform.
- Professional Profile Photo: Do’s and don’ts and understanding how your photo influences first impressions.
- Engaging Summary: Learn to articulate your experiences and aspirations in a narrative that resonates with your network and potential partners.
- Using Keywords to optimize SEO – remember, your profile is accessible via search engines, so visibility is key here.
- Experience and Education Details: Maximize the impact of your work history and educational background with strategic descriptions.
- Skills and Endorsements: Find out how to effectively showcase your skills and leverage endorsements for credibility.
- Recommendations – Exploring the ideal number and primary objectives.
- Network Connections – Determining the optimal number of connections, understanding the LION strategy, and identifying which connections to accept
- SSI Score – Comprehending the Social Selling Index score and strategies to effectively maintain it.
Session 2: Mastering Advanced LinkedIn Strategies for TTOs
Advanced strategies for creating engaging company pages, featuring insightful case studies.
- Advanced Search Tactics: Utilizing LinkedIn’s search functionalities, including Boolean search, to identify and connect with key industry players and potential collaborators. Advanced Premium functionality will also be demonstrated
- Leveraging LinkedIn Groups: Maximizing LinkedIn groups for networking, knowledge sharing, and establishing authority in your field.
- Content Creation and Publishing: Techniques for producing and sharing content that establishes thought leadership and engages your network.
- LinkedIn for Lead Generation: Strategies to generate and nurture leads, particularly in a B2B tech transfer context.
- Company Page: Exploring the functionality of the Company Page and how to drastically increase the number of followers.
- LinkedIn Automation: Introduction to the power and benefits of LinkedIn automation methods.
- Case Studies: Showcasing how to leverage LinkedIn as a central tool for Business Development and much more.
Order today to implement these advanced strategies to boost your TTO’s brand, reach, and marketing results via LinkedIn
With your purchase you receive:
- On-Demand Video access with closed captions to all programs (unlimited viewings for you and your office)
- Access to all of the original program materials including slideshows and handouts for attendees
