CIO and Head of Marketing Yeda Tamir is the CIO and Head of Marketing at Yeda, the technology transfer arm of the Weizmann Institute. Over the last two decades, Tamir has made significant contributions to the formation of startups, negotiated licensing deals with leading software companies, and developed cutting-edge technology transfer software, which is the leading solution among Israeli TTOs.His proficiency extends to designing bespoke automation methods tailored for technology transfer environments. In addition to his primary roles, Tamir is a seasoned professional speaker and a certified NLP (Neuro-Linguistic Programming) trainer, specializing in social media strategies, particularly in B2B contexts.His expertise is notably evident in his use and implementation of LinkedIn and NLP for enhancing both business and personal digital footprints. Before his tenure at Yeda, Tamir held pivotal roles as the CIO and Head of Marketing at Yissum (Technology Transfer of Hebrew University), as well as Director positions at ITTN (Israeli Technology Transfer Organization), InnerEye, and BriefCam.His diverse experience underscores his multifaceted skill set and his impactful presence in the field of technology transfer and digital marketing strategies.