Program agenda:
- Types of affiliate programs (gift-based, research-based)
- How these program types compare
- Member fees and benefits
- Overview of the NSF’s Industry-University Cooperative Research Centers program (IUCRC) model
- Tips for starting a new affiliate program
- Identifying your university’s research “hot spots” that are prime candidates for an affiliate program
- Importance of faculty role in affiliates programs
- Benefits to the university and corporate members related to:
- Research
- Licensing
- Talent acquisition
- Consulting arrangements
- Networking and more…
- Growing the program: Staffing and budgetary concerns for sustainability
Corporate affiliate programs are designed to provide members an exclusive view into the research and activities of specific departments or programs within a university and foster dynamic collaborations between the university and the affiliate program members. They also allow university researchers to better understand, appreciate and meet the needs of industry. The benefits to each party can be profound, from new revenue, new partnerships, and licensing opportunities for the university to talent acquisition, a ready source of valuable innovations, and a competitive advantage for corporate affiliates. In short, these programs have proven to be an outstanding funnel for long-term value and growth in industry engagement.
That’s why we’ve teamed up with Todd Cleland, PhD, Senior Director of Corporate Relations for the University of Washington, to discuss how to structure, manage and grow various types of corporate affiliate programs.
Dr. Cleland has worked with a variety of industry affiliate programs at the University of Washington.
