Amanda Ashley
Director of Communications for Research & Innovation University of Utah
This program will show how to clearly define or redefine your brand, from strategic vision, principles, and philosophy to practical strategies and tactics
$197.00
As the role of technology transfer offices continues to evolve — with more focus on start-ups, rising emphasis on impact, and heavy involvement in economic development and corporate partnership — it’s critical to communicate this changing focus and expanded mission to stakeholders and customers: faculty, administrators, alumni, licensees, investors, partners, and the public at large. And your brand – and in some cases your “rebrand” – is a key factor in how you present yourself, and well as how you’re perceived.
Branding is the foundation of marketing strategy, and your brand needs to be carefully developed and nurtured to ensure a solid base upon which your marketing, your reputation, and your overall performance is built.
That’s why we’ve partnered with senior director of marketing and communication for the University of Utah’s PIVOT Center, Amanda Ashley for this practical workshop.
Ms. Ashley will teach you how to clearly define or redefine your brand, from strategic vision, principles, and philosophy to practical strategies and tactics for creating a style, tone, and on-brand messaging directed to key stakeholders.